Systematising an evolution of Garnier Skincare.
Garnier skincare was fragmented, and stuck in a dated bathroom,
struggling to relate to the ever evolving, digitally hungry, consumer.
I helped Garnier, bring a technicity of trust, whilst retaining its warm youthful appeal;
through a social first rebranding of its entire skincare offering.
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fresh new approach
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disruptive and engaging
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relatable authentic casting
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tech-elevation
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systematic and memorable
Systems to bring brand recognition
[Colour Coded] + [disruptive skin-check]+[tech-window]+[lab ingredient]+[light-effects to activate]
all use [consistent TOV/Music] building brand trust and recall.