Adidas Euros 2020
Unity is a winning formula.
London isn’t 100% British. Amsterdam isn’t 100% Dutch. Our host cities are a living example of the great things that spring from diversity.
Our aim was to remind people that the fusion of differences and ideas creates something bigger and better than the separate elements on their own.
IDEA
When cultures collide it leads to something bigger and better than before .
Responsibility
Art Director, Graphic Designer, Copy Writer (solo creative)
The film, is my own creation a mood film to sell in the idea to the client; sourcing and editing all my own handy work; just a little after-effects help.
The Euros were cancelled, the idea was theoretically brought and one that I am proud of... 2020 can't take everything from us; this shall be the loss but the gain in my book of 2020.