Gillette fusion
Can you
#SHAVEaBEAR

I helped Gillette prove that they have the Strongest razor…
strong enough to shave a bear.

We created a lot of hype around the new Gillette fusion razor, social teasers and gorilla activations; layered with slapstick humour; we teased and intrigued audiences to attend our “toughest challenge” yet. Shaving BEARS MVP player CHARLES TILLMAN; the event itself gave the audience not only a chance to witness the challenge, a fan-fair of entertaining and engaging stalls; all proceeds were given to ‘The corner stone foundation.’