Glade
Museum of Feelings
I helped Glade experience a feeling of fresh air…
'Feel Glade' reconnected the brand with a younger audience, initiating the thought of Glade scents being the catalyst of their feeling.
Year two of the campaign, we wanted to get closer to our audience to provoke the feelings that inspire the scents of Glade.
Awards
Gold Clio 2016 - Brand design
Cannes Lions 2016 - (1xGold, 1xSilver, 2xBronze)
The One Show 2016 - (Silver x2) - Brand Transformation
Responsibilities
Concept team: Art Director
Execution/Production Team: Graphic Designer + Copy Writer
Credits
Global Group Creative Directors:
Tereasa Surratt & Donna Charlton-Perrin