STA
+ Visit Britain
I helped STA explore a new adventure, beyond students, and connect to their audience socially.
Inspired by the rising trends in social influencers, the travel wanderlusters. Stipulating the campaign use of Rick Mereki a rising travel director and social media star; in partnership with STA creative agency Ogilvy London, we developed a campaign initiating from this film creative space, into an interactive engaging 360 campaign to entire Austrians to visit GREAT Britain.
STA
Start the Adventure
The Visit Britain partnership campaign with STA was such a huge success, when I left VisitBritain to pursue freelancing. STA travel contracted me to devise a new global branding identity for them. The identity needed to appeal to more than just students. We took STA which stood for Student Travel Association; and turned it into;
STA - START THE ADVENTURE.
Responsibilities:
Solo Creative
Developed and produced full service branding guidelines.