I helped put the Pride back in Britain...
London riots, 2012 Olympic games; Britain needed a positive spirit campaign to increase national pride and boost tourism. We put the GREAT back in Britain with a 27 markets global through the line campaign, as well as numerous partnership campaigns.
Visit Britain
This is GREAT Britain
Responsibility
Concept team: Brand Guardian, Art Director
Pre+Post Production:
Brand Guardian,
Lead Designer
Credits
GREAT campaign: No10
Partnership Concept team
with Mother London
Touchpoints
Full 360: TV, OOH, Events, editorial, Street DM, Social Paid
Markets
Global (56 markets)
