L’OREAL PARIS
StudioPro
I helped L’Oreal get their style on.
Giving women the freedom of self-expression through their hair. In the era of Kim K’s selfie book, we took a nostalgic visual representation of self-expression, the classic photobooth.
Responsibility
Concept team: Art Director + Copy Writer
Pre+Post Production Team: Creative Lead + Graphic Designer
Credits
Executive Creative Directors: Rob Brown
Artworker: Andy Tannock
Film Director: Barnaby Roper
DOP: Simon Chaudoir
Touchpoints
TV, OOH, Interactive Billboard, Transport wraps, Digital Escalators + more
App design + social
Event LFW catwalk+Afterparty venue,
social paid advertising, digital advertising, editorial/PR
Markets
UK